Encourage families and students in the Eugene, Springfield and Portland communities to uplift and support the University of Oregon Women's Basketball program by attending weekly games.
Develop a dynamic comic style execution, introducing the UO Women's basketball team as empowering female superheroes through cohesive social media, television, digital and practical campaign approaches.
The Lead Up
Agency: Allen Hall Advertising
Account Manager: Jake Wilmink
Project Manager: Maddie Hamilton
Writer: James Vos
Designer: Henry Ammann
Producers: Tyler Robinson, Sean Haney