THE ASK:

Encourage families and students in the Eugene, Springfield and Portland communities to uplift and support the University of Oregon Women's Basketball program by attending weekly games. 

THE SOLUTION:

Develop a dynamic comic style execution, introducing the UO Women's basketball team as empowering female superheroes through cohesive social media, television, digital and practical campaign approaches. 


The Lead Up

Silhouette Teasers: 

 

The Reveal

Player Personas:  

 

Outdoor

 

TV

 

Media

 

The Results

 

Credits

Agency: Allen Hall Advertising

Account Manager: Jake Wilmink

Project Manager: Maddie Hamilton

Strategists: Terrence Lewis, Hannah Lewman, Casey Hickman, Amar Mann

Writer: James Vos

Art Directors: Stacy YurishchevaRaquel Ortega

Designer: Henry Ammann

Media Planners: Jordan Bremer, Leah Kennon

Producers: Tyler Robinson, Sean Haney